Nature Scientific Reports and press relases on how to better cooperate for tourism reopening in the COVID19 context

Profs. Juan Hernandez, Jacques Bulchand and I present an evolutionary game theory to model the best way to organize regions for a better cooperation when deciding tourism reopening in a COVID19 context. The paper was published in Nature Scientific Reports. Some media releases about our work:

[MirameTV] [Diario de Canarias

Diario Sur] [ULPGC]

[NovaCiencia] [Canal UGR]

Our study on trust for the sharing economy appears in Scientific Reports

We presented, in a paper published in Sci. Rep., an evolutionary trust game, taking punishment and protection into consideration, to investigate the formation of trust in the so-called sharing economy from a population perspective. Our results show that each player type influences the existence and survival of other types of players, and untrustworthy players do not necessarily dominate the population even when the temptation to defect (i.e., to be untrustworthy) is high. 

Additionally, we observe that imposing a heavier penalty or having insurance for all consumers (trustworthy and untrustworthy) can be counterproductive for promoting trustworthiness in the population and increasing the global net wealth. Our findings have important implications for understanding trust in the context of the sharing economy, and for clarifying the usefulness of protection policies within it.

[Europa Press] [IDEAL

[La Vanguardia] [Granada Hoy] 

[Canal UGR]

California Management Review publishes our methodological paper about AI for Marketing models

Authors from US, the Netherlands, and Spain have published a practical guide for the adoption of AI technologies in Marketing, following the data science standard CRISP-DM. The paper was published in California Management Review (CMR) in July 2019, one of the most relevant publications in management (impact factor of 5.0).

CMR also published a blog entry about the publication and a brilliant promo video:

Our study on modeling 11M attacks before elections

The results of our paper, recently published in the Knowledge-based Systems journal, have appeared in many Spanish newspapers:

[La Vanguardia] [] [El Economista] [IDEAL] [Noticias de Guipuzkoa] [Canal UGR]

Government, politicians, and mass media generated a large quantity of information after the bombing attacks in Madrid on the 11th of March 2004. This information had two competing dimensions on the terrorist group responsible for the attacks: ETA and Al'Qaeda. The framing theory could explain how this information influenced the Spanish national elections on the 14th of March, three days after the attacks. We propose to analyze this political scenario using agent-based modeling to recreate the environment and framing effect of the three days prior to the elections. Using our model we define several experiments where we observe how media communications influence agent voters after calibrating the model with real data. 

Science Daily covers our Journal of Marketing Research paper

New technique could boost online word-of-mouth marketing: 

Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services, Science Daily informed here.

The paper was published in the Journal of Marketing Research.

Eposbed on Euronews, rTVE and EU-Bulletin

After two years’ work on an EU-funded project, a Spanish-based company has come up with a new prototype of a bed that could make life more comfortable for both patients and nurses, Euronews published: