Nature Scientific Reports and press relases on how to better cooperate for tourism reopening in the COVID19 context

Profs. Juan Hernandez, Jacques Bulchand and I present an evolutionary game theory to model the best way to organize regions for a better cooperation when deciding tourism reopening in a COVID19 context.

Science Daily covers our JMR paper

New technique could boost online word-of-mouth marketing: Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services, Science Daily informed here.

Eposbed on Euronews, rTVE and EU-Bulletin

After two years’ work on an EU-funded project, a Spanish-based company has come up with a new prototype of a bed that could make life more comfortable for both patients and nurses, Euronews published:

Massive media coverage about our study on 11M attacks in Madrid

The results of our paper, recently published in the Knowledge-based Systems journal, have appeared in many Spanish newspapers: La Vanguardia El Economista IDEAL Noticias de Guipuzkoa Canal UGR Government, politicians, and mass media generated a large quantity of information after the bombing attacks in Madrid on the 11th of March 2004.

New publications in California Management Review

Authors from US, the Netherlands, and Spain have published a practical guide for the adoption of AI technologies in Marketing, following the data science standard CRISP-DM. The paper was published in California Management Review (CMR) in July 2019, one of the most relevant publications in management (impact factor of 5.

Our study on trust for the sharing economy appears in Scientific Reports

We present an evolutionary trust game, taking punishment and protection into consideration, to investigate the formation of trust in the so-called sharing economy from a population perspective. Our results show that each player type influences the existence and survival of other types of players, and untrustworthy players do not necessarily dominate the population even when the temptation to defect (i.